Back to Hasselblad

I went out recently to take some photos of a friend of mine—who also happens to be our CFO at Day 4 Night, the company we started a year ago.


Lately, with the crazy amount of work and my complete focus on the game we’re building, I hadn’t felt the drive to go out and shoot like I used to.


On top of that, I’d grown bored with the Fuji GFX II. It’s an amazing machine, but I was missing the build quality of the Hasselblad and, most of all, its color science. The color rendering on that camera is simply unreal.


So, I decided to switch back to Hasselblad. It felt like coming home. I love how this camera handles even the most delicate and complicated lighting conditions. It makes me focus on the sheer pleasure of chasing light—of enjoying the light above everything else. I don’t mean that a picture shouldn’t carry meaning. What I mean is that even the simplest subject—a bedroom with a gentle shaft of light streaming in—can feel magical, even without much going on.


This time, I used the opportunity to shoot some portraits with the 55V. Some of them are of my friend and colleague, Fabrizio dell’Erba. He’s not a professional model—he’s a CFO—but I think he was brave and talented enough to let me pull off a few portraits I’m proud to share here on my site.

The other are of my beloved Raffaella and Agostina from Alchimia del Gusto in Castelleone, my favorite place for cheese from Italy, Switzerland, and France, and finally, a portrait of Maurizio, a perfumer who creates fascinating fragrances.

I also added a couple of test shots I took in the beautiful rooms of an event hosted by 1Up Ventures in the UK, at a place called Pennyhill.